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~ a memory ~

Does this sound familiar?

→ tap any that resonate

If you select even one...
you're not alone.

The same 2-3 people dominate every meeting
Decisions feel made before the meeting even starts
The best ideas come from hallway conversations, not the room
People agree publicly but complain privately
You leave wondering what was actually decided

~ reconstructed from memory ~

A Strategy Offsite

30 people · 4 hours · 1 expensive facilitator

$50,000

Who controlled the airtime

3 people
80%
27 people
20%

90% of the room barely spoke

0:00
The meeting begins

Facilitator opens with an icebreaker. The CEO and two VPs start riffing. Everyone else listens.

0:45
Someone tries to contribute

A senior engineer raises their hand. Gets two sentences in before being interrupted. Doesn't try again.

SE "Never mind..." PM "I had that same idea"
1:30
The circular discussion

The same points get made three different ways. The facilitator writes them all on the flip chart anyway.

MK "Didn't we just say this?"
2:45
The decision that wasn't

"So we're all aligned?" the CEO asks. Everyone nods. No one actually agrees.

DR "That's not going to work" AL "Not me saying it"
4:00
The meeting ends

Flip charts get photographed. Action items are vague. Everyone scatters. Nothing changes.

VP "Great session!" JE "What a waste"

meanwhile, in the hallway

"

I knew what the problem was
six months ago.
But who's going to listen to me?

JE
Junior Engineer
— overheard after the session
💡
💡

The moment that started Huddle

The answers were already in that room.
The problem wasn't a lack of insight —
it was a lack of conditions for insight to emerge.

What we believe

These aren't product principles. They're beliefs about organizations, people, and truth.

🌱

Wisdom is distributed

The people closest to problems have the best insights. Organizations fail when they don't create conditions for this wisdom to surface.

🤫

Silence has signal

The gap between what people think and what they say contains critical information. Most organizations never access it.

✍️

Authorship creates ownership

Mandated change breeds resistance. When people shape solutions, they fight to make them work.

⚖️

Hierarchy distorts truth

When ideas are attached to titles, political safety wins over organizational honesty. Separate the two.

🔄

Process shapes outcomes

How you reach a decision matters as much as the decision itself. Bad process, bad buy-in.

🌊

Technology should recede

The best tools amplify human thinking, then get out of the way. They're invisible when they're working.

The team

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